Marketing the MtS
نویسندگان
چکیده
MIS managers generally have not slressed Ihe marketing aspects of their operations. A more widespread concern is with the shortage of systems analyst and programmer resources. In an effort to learn how one group of MIS managers views their marketing responsibilities and practices in a shortage era, a study was conducted and the results were used lo describe both short term and long term MIS marketing plans. These plans are developed by identifying critical areas in the organization ir) light of corporate objectives, user needs, and MIS resources.
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